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Sale: Eyeko, Frame, Laura Ashley 2025

Photo-Illustration: The Strategist; Photos: Retailers

There are quite a few good beauty deals this week, mainly at Ulta as part of its Fall Haul sale. I updated our guide to the best deals at Dermstore earlier this week and added a few of those below. Best sellers are discounted at Brooklinen, just for Strategist readers, but there are a few super-steep markdowns in the brand’s clearance bin worth mentioning: our favorite bathrobe for half off — it’s in the “women’s” section below but is unisex — and several organic-cotton towels for nearly 80 percent off.

As always, make sure to sign up for the Strategist Sales Alert newsletter to receive each day’s best deals in your inbox (as well as sales just for newsletter subscribers). And if you want even more, sign up for our regular email newsletter for tons more newsletter exclusives.

Our No. 1 bathrobe is nearly half off in this soothing blue hue.

Sale items are an extra 40 percent off for Madewell Insiders (which is free to sign up for with just your email), making our best vintage-inspired black tee now just $12. Fashion and e-commerce editor Megan McCarty says it’s “easy to wear, easy to clean, and easy to layer,” and its rich black color hasn’t budged after multiple washes. It’s also available in white.

Or, a sportier white tee from Carhartt.

An all-cotton vest for layering.

Good stripage on this bottle-green cardigan. It’s also on sale in navy (though it’s sold out in medium).

A 100 percent cashmere sweater for just $60, available in nearly 20 colors.

Through Sunday, everything is 25 percent off at Frame. That includes already-on-sale products, making the pull-on jeans that one stylist recommends to all her clients 70 percent off (and in multiple lengths and washes, too!).

Several (delightfully grandma-y) Laura Ashley pajama sets are half off at Boscov’s through October 8.

Here’s an organic-cotton long-sleeved tee that comes in eight colors and regular as well as tall sizing. Half the colorways are $17, and the other half are $27 (which is still a good deal).

An excellent deal on some classic Calvin Klein boxer briefs: They’re now just under $7 apiece.

Discounts vary by color, but you can find this classic Nike sneaker for up to 40 percent off at both the brand’s site and Urban Outfitters.

A much better deal on the Laneige lip mask than you’ll find on Prime Day, which we assume will be about 30 percent off. (Though note that the order minimum at Martie is $30.)

Everything La Roche-Posay is on sale at Ulta through October 4. This is our best less-expensive dark-spot corrector: It’s formulated with a new ingredient patented by the brand called Melasyl, which is said to combat discoloration and even out skin tone.

The brand’s vitamin C seru– is our drugstore pick for acne-prone skin as it’s formulated with salicylic acid, which helps to unclog pores and prevent future breakouts. It also contains neurosensine, glycerin, and hyaluronic acid to soothe and hydrate skin.

Former Strategist writer Rachael Griffiths, who describes her skin as so dry it “feels as though it’s cracking if you wait too long after a shower to smear on some moisturizer,” says the multipurpose balm is “intensely nourishing.” (But if you have acne-prone skin, tread carefully — it gave me a nasty breakout, probably due to the shea butter.)

This is the “new and improved” version of our favorite retinol for dry skin. It’s also nonirritating, so it’s great for beginners or those with sensitive skin.

Everything at Eyeko is (totally nutso) 80 percent off. We’ve heard that Padma Lakshmi’s makeup artist uses this curling mascara to achieve “thick volume and curl without having to worry about flakes or fallout.”

Now half off, this Peter Thomas Roth sunscreen has a lightweight gel formula that doubles as a primer.

Our best overall coffee grinder is 20 percent off just about everywhere. The machine is super-intuitive to use, according to senior kitchen-and-dining writer Emma Wartzman. She also appreciates the angled sides on the grind chamber that allow for relatively neat pouring; and it’s easy to disassemble, clean, and reassemble the detachable parts before storage.

Anyday’s storage sets are already a better deal than buying containers individually, but Strategist readers can take an extra 20 percent off with our code STRAT20 through October 16. Former senior editor Kiki Aranita is a fan: They have a “wonderful seal that feels pretty airtight, and they’re my current favorite food-storage containers,” she writes. “These are the absolute perfect vessels for reheating days-old rice and gently cooking fresh broccoli, as they create a really nice steam effect in your microwave.”

Voluspa’s candles may no longer be on sale at Nordstrom, but there are still plenty of deals to be found at Bloomingdale’s (and a few at Ban.do, like this trio of embossed votives).

Another (see: Laura Ashley pajamas above) cottagecore find. Also comes in pink gingham.

Strategist readers’ top-six most-popular products at Brooklinen are 25 percent off through the end of the month when you use our code STRAT25. Senior home writer Lauren Ro has owned a set of these sateen sheets for many years; they’re among the softest she has in her linen closet and only get better with time.

There’s a rare non-holiday sale going on at Article right now. This beachy cane-and-oak bed frame is neutral without being boring, and it’s $300 off.

Leesa’s memory-foam Studio mattress is the affordable, pressure-relieving cousin of the Strategist-approved Original model.

I doubt that this Best in Class air purifier will get cheaper for October Prime Day.

These are our best overall baby bottles. They’re easy to clean, comfortable to hold, come in multiple sizes, and stack neatly in diaper bags thanks to the flat top on the bottle caps.

We named Uppababy’s Aria car seat our best (less expensive) lightweight car seat for infants; if you buy it right now, you can save $150.

We’ve heard from many parents that the Nanit Pro Smart baby monitor is well worth the price — so much so that we named it the best Wi-Fi-equipped option.


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The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.


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